Lamps/lighting, 187, 230–32
demographic variables, 231–32
industry snapshot, 230
purchase drivers, 231
retail overview, 231
Landscaping. See Outdoor landscaping
Lane Bryant, 136
La-Z-Boy, 215
Lehman Brothers, 128
Leisure industry, 142. See also Recreation/entertainment/ hobbies
Lenox, 78–80
Levitz, 215
Licensing, 50–51, 107
Life enhancement, 27–33. See also Quality of life
Lifestyle luxuries, 6–7, 25, 48–58
LifeWay Christian Stores, 149
Limited, The, 127
Limited's Men's Express, 72
Limited Too, 134
Lincoln, Abraham, 126, 249
Linens 'n Things, 225, 238
Location, retail, 265
Logos, 54, 58
London, Stacy, 115
Longaberger Baskets, 70–71, 89, 196
Lowe's, 212, 218
Luxottica, 56
Luxuries, 25, 48–58, 97, 103, 114–40
aspirational, 7, 49
as brands, 49–52
Bulgari, 55–57
consumer choice of, 52–54
consumer defined, 58
egalitarianism and, 52–53
fashion, 115–16, 117–19
future trends, 247–48
infant/children's clothing and apparel, 119–22
jewelry/watches, 122–26
lifestyle luxuries, 6–7, 48–59
luxury defined, 49
men's clothing and apparel, 126–29
personal-care products, 129–33
purchase incidence, 116–17
teen and tween clothing/ apparel, 133–35
visibility and, 54–55
women's clothing/apparel, 135–40