Jacadi Paris, 121–22
J.C. Penney, 131
Jenn-Air, 15–16
Jewelry, 55–57, 122–26
demographic variables, 125–26
industry snapshot, 123
purchase drivers, 124–25
retail overview, 123–24
Jo-Ann Stores, 157, 193
Juiceman, 228
Justifiers, 7, 59–93, 268–69
action plan, 91–93
beautify the home, 67–68
education, 68–69
emotional satisfaction, 77–80
entertainment, 71–74
hobbies, 83–84
impulse purchase, 87–89
planned purchase, 74–77
pleasure, 65–67
purchase barriers and, 59–60, 91–92
quality of life, 61–64, 269, 270
relaxation, 69–71
replacing an existing item, 80–81
status, 89–91
stress relief, 81–83
underlying motivators, 60–61