Impulse purchase, 87–89
Impulsives, 39, 44–45
Indulgences, 6, 25, 33–38, 47–48
jewelry, 124
overspending and, 47–48
psychographic analysis, 36–37
Interbrand Sampson, 49
International Council of Shopping Centers, 88
Internet
as book retailer, 148–49
computer purchase through, 153
demographics, 152
jewelry sales on, 124
music and, 144, 168–69, 170
photography equipment and, 167
research and, 148, 154
rising use of, 257–58
shopping, 83, 103, 134, 228, 258, 261
Intimate Brands, 66–67
Irony, 250