Babies R Us, 121
Baby boomers, 244–45
music/musical instruments and, 147, 159
search for experience, 252–53, 255–57
toy purchases and, 179
Baby clothes, 119–22
BabyGap, 121
Ballard Design, 238
Banfield, The Pet Hospital, 164
Bank of America, 128
Bargain hunters, 39, 46, 87
barnesandnoble.com, 148
Barnes & Noble, 148, 149
Baskets/decorative holders, 195–97
demographic variables, 197
industry snapshot, 195
purchase drivers, 196
retail overview, 195–96
Bass Pro Shops, 175
Bath & Body Works, 66–67, 198
Bed Bath & Beyond, 198, 215, 225, 228, 238
Bed linens. See Textiles, home
Best Buy, 146, 167
Big 5 Sporting Goods, 175
Binney & Smith Crayola, 85
Blackshear, Thomas, 208
Blindsexpress.com, 240–41
Blinds to Go, 240
Blockbuster, 171
Bloomingdale's, 185–86
Bluenile.com, 124
Blyth's Partylite, 198
Bombay Company, 215, 238
Books-a-Million, 149
Books/magazines/newsletters, 147–51
demographic variables, 150–51
industry snapshot, 148
purchase drivers, 149–50
retail overview, 148–49
Borders, 148, 149
Bose, Amar, 145
Bose Company, 145
Boyd's, 205
Bradford Group, 205
Brands/branding, 32
education level of consumer and, 249
emotional, 77–78, 266–67
licensing and, 50–51
logos, 54, 58
luxury, 49–52, 90
Brandt, Susan, 155
Breadman, 228
Breeder, John, 86
"Bricks-and-clicks" strategy, 124
Bridal market, 236
Bronner's, 202
Brooks Brothers, 126, 127
Brown-Forman, 78–79
Build-A-Bear, 105–7
Bulgari, 51, 55–57
Bulgari, Constantino, 56
Bulgari, Giorgio, 56
Bulgari, Sotirio, 55
Bulgari Hotels & Resorts, 56
Bureau of Economic Analysis, 148, 151, 230, 235