Index_B


B

Babies R Us, 121

Baby boomers, 244–45

music/musical instruments and, 147, 159

search for experience, 252–53, 255–57

toy purchases and, 179

Baby clothes, 119–22

BabyGap, 121

Ballard Design, 238

Banfield, The Pet Hospital, 164

Bank of America, 128

Bargain hunters, 39, 46, 87

barnesandnoble.com, 148

Barnes & Noble, 148, 149

Baskets/decorative holders, 195–97

demographic variables, 197

industry snapshot, 195

purchase drivers, 196

retail overview, 195–96

Bass Pro Shops, 175

Bath & Body Works, 66–67, 198

Bed Bath & Beyond, 198, 215, 225, 228, 238

Bed linens. See Textiles, home

Best Buy, 146, 167

Big 5 Sporting Goods, 175

Binney & Smith Crayola, 85

Blackshear, Thomas, 208

Blindsexpress.com, 240–41

Blinds to Go, 240

Blockbuster, 171

Bloomingdale's, 185–86

Bluenile.com, 124

Blyth's Partylite, 198

Bombay Company, 215, 238

Books-a-Million, 149

Books/magazines/newsletters, 147–51

demographic variables, 150–51

industry snapshot, 148

purchase drivers, 149–50

retail overview, 148–49

Borders, 148, 149

Bose, Amar, 145

Bose Company, 145

Boyd's, 205

Bradford Group, 205

Brands/branding, 32

education level of consumer and, 249

emotional, 77–78, 266–67

licensing and, 50–51

logos, 54, 58

luxury, 49–52, 90

Brandt, Susan, 155

Breadman, 228

Breeder, John, 86

"Bricks-and-clicks" strategy, 124

Bridal market, 236

Bronner's, 202

Brooks Brothers, 126, 127

Brown-Forman, 78–79

Build-A-Bear, 105–7

Bulgari, 51, 55–57

Bulgari, Constantino, 56

Bulgari, Giorgio, 56

Bulgari, Sotirio, 55

Bulgari Hotels & Resorts, 56

Bureau of Economic Analysis, 148, 151, 230, 235




Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior
Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137

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