Index_M


M

Markkula, Mike, 92–93

Means vs. ends, 11, 57, 158

Mentors

anti-, 114–15, 149–50

being, 158–59

finding, 156

role of, 111–12

Michigan, University of, 109

Microsoft, 83–84

Mission, clarifying, 101–3

Mistakes, making and learning from, 148–55

Mixed motives

in business, 12–14, 28

good work arising from, 10–12

in philanthropy, 128, 145

prevalence of, 9, 10

Moneymaking

as goal, 4–5, 152

morality and, 13–14, 44–45

success vs., x–xi

Moral advantage

claims implied by, 42–43

definition of, x, 4

as powerful force, 8, 45–46

Moral identity

business morality pyramid and, 59

definition of, 56

development of, 55–59, 149, 155–59

importance of, 59–63

in organizations, 62

Moral imagination. See also Generative morality

definition of, 65–66

empathy and, 157

examples of, 51–53, 67–86

Golden Rule and, 102–3, 106

power of, 64–65, 66–67, 157

roles of, 86–87, 157

triggers for, 106

Moral integrity

character and, 35

definition of, 9, 16, 59

development of, 29

honesty and, 16

humility and, 16

requirements for, 9, 16

Morality. See also Business morality

in children, 14–15, 66, 88–89

common misconceptions about, 9–10, 147

definition of, xii–xiii, 9

litmus tests for, 11–12

mixed motives and, 9

moneymaking and, 13–14, 44–45

origins of, 14–15

as a positive force, 14–15

religion and, 35–37

self-interest and, 11, 12

Morgan, J. P., 111

Murray, Mike, 83–86

Murrow, Edward R., 8




The Moral Advantage(c) How to Succeed in Business by Doing the Right Thing
The Moral Advantage: How to Succeed in Business by Doing the Right Thing
ISBN: 1576752062
EAN: 2147483647
Year: 2006
Pages: 79
Authors: William Damon

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