faxes, 159
FDM, see final decision makers
features
benefits vs., 45–46
clear descriptions of, 47–48
defining value of, 45–48
rating values of, 60–61
as unique strengths, 57–58
features creatures, 46
FedEx, 75
filter(s), 100–103
alternatives as, 107–112
attainment measurement as, 121–123
current situation as, 106
decision makers as, 112–118
funding as, 119–120
goal motivation as, 105–106
influencer, 101, 102, 105–112, 120–121
key dates as, 118–119
past keys as, 120–121
plans as, 106–107
prerequisite, 101, 102, 112–122
final decision makers (FDM), 114–115
funding filter, 119–120