Measurable Phase Change 3: Solution Confirmed

Once they agree with your summations, customers turn your products into solutions (products that customers confirm achieve their goals and satisfy their conditional commitments). Your products now solved the question of how to achieve customers' goals. You are almost ready to ask for orders. Some steps remain to make orders foregone conclusions rooted in logic and known facts—not leaps of faith revolving around emotions and unknowns. Patience and discipline will pay off. Upon receipt of this third MPC, immediately proceed to the final selling phase, which is MP 4: Implement Agreement.