Acknowledgments

I could not have written this book without the care and help of many wonderful friends and colleagues. In particular, several people performed the demanding and difficult job of reading and commenting on the manuscript, sometimes more than once. Their comments made me answer tough questions, introduce my topics, sum up my points, quench my flames, and corral my wild fits of indignation. The book is far better because of the contributions of Kim Goodwin, Lane Halley, Kelly Bowman, Scott McGregor, David West, Mike Nelson, Mark Dziersk, Alan Karp, Terry Swack, Louie Weitzman, Wayne Greenwood, Ryan Olshavsky, John Meyer, Lisa Saunders, Winnie Shows, Kevin Wandryk, Glenn Halstead, Bryan O'Sullivan, Chuck Owen, Mike Swaine, and Skip Walter. I really appreciate your time, care, and wisdom. In particular, Jonathan Korman's comments and counsel were invaluable in helping me to distill my themes. I must also thank all the talented and hard-working people at Cooper Interaction Design who did my job for me while I was busy writing. Deserving of special thanks is Design Director Wayne Greenwood, who did a great job under pressure keeping our design quality and morale high.

Getting the illustrations done turned out to be one of the more interesting production challenges. Chad Kubo, the masterful creator of the images, did a remarkable job of interpreting my vague ideas into crisp and memorable images. They add a lot to the book. The illustrations could not have been done at all without the tireless art direction work of Penny Bayless and David Hale. Still others helped with the many production tasks. Thanks to Brit Katzen for fact checking and research and Mike Henry for copy editing.

Writing a book is a business, and for making it a successful one I also owe sincere thanks to my team of technology-savvy businesspersons, headed by my agent Jim Levine, and including Glenn Halstead, Lynne Bowman, Kelly Bowman, and Sue Cooper. At Pearson, Brad Jones supported this project throughout, but the most credit goes to Chris Webb, whose tenacity, focus, and hard work really made The Inmates happen.

I really appreciate the many people who provided moral support, anecdotes, advice, and time. Thanks very much to Daniel Appleman, Todd Basche, Chris Bauer, Jeff Bezos, Alice Blair, Michel Bourque, Po Bronson, Steve Calde, David Carlick, Jeff Carlick, Carol Christie, Clay Collier, Kendall Cosby, Dan Crane, Robert X. Cringely, Troy Daniels, Lisa Powers, Philip Englehardt, Karen Evensen, Ridgely Evers, Royal Farros, Pat Fleck, David Fore, Ed Forman, Ed Fredkin, Jean-Louis Gassee, Jim Gay, Russ Goldin, Vlad Gorelik, Marcia Gregory, Garrett Gruener, Chuck Hartledge, Ted Harwood, Will Hearst, Tamra Heathershaw-Hart, J.D. Hildebrand, Laurie Hills, Peter Hirshberg, Larry Keeley, Gary Kratkin, Deborah Kurata, Tom Lafleur, Paul Laughton, Ellen Levy, Steven List, T.C. Mangan, David Maister, Robert May, Don McKinney, Kathryn Meadows, Lisa Mitchell, Geoffrey Moore, Bruce Mowery, Nate Myers, Ed Niehaus, Constance Petersen, Keith Pleas, Robert Reimann, John Rivlin, Howard Rheingold, Heidi Roizen, Neil Rubenking, Paul Saffo, Josh Seiden, Russ Siegelman, Donna Slote, Linda Stone, Toni Walker, Kevin Weeks, Kevin Welch, Dan Willis, Heather Winkle, Stephen Wildstrom, Terry Winograd, John Zicker, and Pierluigi Zappacosta.

This "year long" project took 20 months, and my family showed great patience with me. I owe the greatest debt of love and thanks to my wife, Sue Cooper, and to my handsome young sons, Scott and Marty. I love you with all of my heart.