Add Content link, U.S. Government Web pages, 35–36
address, Gmail, 246
AdSense
account, applying for, 517–519
appearance
background color, 525
format, 524
location, selecting, 525
themed ad units, 524−525
channels, 524
color palette, 519
format, 519
link unit, 520
managing account, 525−526
optimizing Web site, 525
placeholder, 519−520
referrals, 522−523
reports, reviewing
Advanced Reports link, 527
overview, 526−527
Report Manager link, 527
Site Diagnostics tool, 527
for Search, adding
described, 520−521
results, displaying, 521−522
tracking channel, 520
adult sexual content, blocking
limitations, 50
mechanisms, 49−50
setting, 50
Advanced Blog Search link, 352−353
Advanced Book Search, 71−72
Advanced Catalog Search, 82−83
Advanced Groups Search, 328−329
Advanced News Alert, 114−116
Advanced Reports link, AdSense, 527
Advanced Search link, Google Desktop, 123−124
Advanced Search page
accessing, 26
page-specific, 29
standard, 26−29
topic-specific, 29−30
AdWords
API, 564−565
creating ads
described, 502−503
image, 512
local business, 513
mobile, 513
text, 512
types, 511
video, 513−514
customers, targeting, 501−502
described, 499
Editor program, 510−511
keywords, choosing, 503−504
managing
conversion tracking, 509
creating new campaign, 507−508
editing campaign, 507
information, 506
tools, 508
My Account section
access privileges, 515
account preferences, 516
billing preferences, 515
pricing
budget, 504
currency, 504
maximum Cost Per Click, 504
reviewing selection, 505
signing up for, 500−501, 505
viewing reports, 514−515
AJAX search API, 561−563
albums, image, 289−290
All CPC Analysis report, 540
appearance
AdSense
background color, 525
format, 524
location, selecting, 525
themed ad units, 524−525
Google Talk, 270
Apple Macintosh, 37
applications, integrating with Google Enterprise, 551
archiving
blog, 363
Gmail messages, 254−255
Google Docs files, 236
area codes, SMS, 423−424
articles, finding with Google Scholar paper and book searches, 185−186
attaching files to Gmail, 254
audio settings, Google Talk, 270
AudioBlogger, 368
author
Google Scholar paper and book searches, 186
Partner Program, 75
resources, 76−77
AutoLink books, 74
automatic drawing, SketchUp, 455