Summary

Google Analytics has been called Web reporting on steroids. It’s actually much more than simple Web reporting. Analytics allows you to define goals you hope your visitors will reach, whether that is to purchase a product, see a demo, read an article, or see an ad. You also can define the paths along which visitors reach those goals and track visitor progress through those funnels. Analytics helps you learn about the effectiveness of your ad and marketing campaigns. Find out whether your ads are working and which people are buying products through organic keywords rather than ads. Discover your customers’ locations, when they buy, and how much they buy.

Analytics allows you to tailor the data viewed in reports by creating filters based on regular expressions. You can set up an e-commerce site so that Analytics provides detailed feedback on your sales and marketing successes.