Managing AdWords

After setting up your initial ad, you are presented with the primary AdWords management page. Notice in Figure 34.3 that two messages in large boxes appear at the top of the page. This is the location that Google AdWords will post any important messages concerning your ads or your account. The initial messages tell you that your account has not been activated yet, and the second message tells you about the AdWords Editor. You can learn more about the AdWords Editor later in this chapter. Here is an easy-to-view look at how an AdWords account is organized:

• Account: You can have only a single AdWords account.

  • Campaign(s): Each account can have multiple ad campaigns.

    • Ad Group(s): Each ad campaign can have several ad groups.

      • Keywords: Each ad group can have one or more keywords.

  
  Figure 34.3: When you first create your campaign, it appears in the list of All Campaigns.