Chapter 34: Increasing Web Traffic with AdWords

In This Chapter

• Creating your AdWords account and your first ad

• Learning about selecting keywords for ad search matching

• Setting your budget for advertising

• Discovering the tools Google provides to manage your ad campaigns

• Creating an ad step by step

• Configuring reports to help you maximize your ad performance

• Managing your AdWords account and launching your ads

If you search Google, you’ve seen the sponsored links that appear above and beside your query results. People actually click those links and visit the sponsored sites. That’s how your business and Google make money. It’s a great partnership.

When your business depends on people finding you on the Internet, there is no better tool than using Google AdWords to advertise your site. You pay Google each time someone clicks your link to land on your Web page. The rest is up to your Web site to compel visitors to buy your products or use your services.

This chapter helps you create an advertising campaign using Google AdWords, teaches you how to use the tools Google provides to select keywords people will use to find your site, helps you plan the financial side of advertising with Google, assists you in ad creation, and helps you read the reports to see how well your campaign worked.

As in any ad campaign, there is no guarantee that it won’t need some tweaking along the way to improve performance. Google’s AdWords provides immediate feedback on your campaign’s performance and allows you to make ad hoc changes to drive more traffic to your Web site.