value
evaluation of, 114
justification of brand, 96
shareholder, 124–125
Vodafone's delivery of, 135
values
brand, 100, 109, 110
demonstrating behaviorally, 208–209
employee understanding of organizational, 177
internal brands as, 129
Vodafone's, 133
See also culture
Virgin Airways, 124–125
vision, supporting/advancing company, 146, 147, 221
visiting strongly branded companies, 193–194
Vodafone New Zealand, 80, 132–135, 138