Chapter 8: Internal Word of Mouth: The Role of Brand Champions

1 Malcolm Gladwell, The Tipping Point (Boston: Little, Brown and Company, 2000).

2 Ed Keller and Jon Berry, The Influentials (New York, Free Press, 2003).

3 Gladwell, The Tipping Point, 132.

4 Gladwell, The Tipping Point, 132.