Other Revenue Opportunities for Podcasters

There's one other type of approach you might want to consider, although it doesn't exactly fall under the heading of generating revenue with your podcast. Our best guess is that corporate America is likely to start turning to podcasting as a mainstream tool for disseminating information to employees and customers. Your skill-set as a podcast producer might very well be valuable to corporate clients who want to start podcasting but don't have the in-house expertise.

The economics of podcasting are such that it is going to be attractive to a wide range of companies. With the information in this book under your belt and with a little bit of practice, you'll be able to offer your services to these companies as a podcasting consultant.

The Absolute Minimum

• If you want to generate revenue with your podcasts, it's critical that you learn as much as you can about your audience.

• Affiliate/associate programs such as the one offered by Amazon are a great way to generate revenue with very little effort while offering value to your listeners at the same time.

• A Tip Jar or Donation Button allows your listeners to contribute to you directly in return for the value they receive from your podcast.

• Selling sponsorships is possible but it is also difficult and can be frustrating for podcasters who aren't inclined toward sales.

• As a podcaster, your skills might be valuable to corporations that want to start podcasting to their employees and customers.