Ultimately, there's only one sin from which your podcast can't recover:
The one thing you cannot afford to be is BORING! Remember that your listener has literally thousands of podcasts from which to choose and he has a very limited attention span. As a result, you've got to hold his attention from the beginning of your podcast to the very end. That's the challenge you have as a podcaster. The good news, though, is that as a podcaster you're not obligated to fill up a certain amount of air time gratuitously. Your show can be exactly as long as it needs to be to cover your material…and not a moment longer. That's a tremendous advantage. Combining that fact with the show prep techniques you learned in this chapter will ensure that your podcasts hold your listeners' attention and keep them coming back for more.
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