mailing lists, 185
pros & cons, 185
mailto link
contacting page owners, 156
maintaining intranet, 152
broken links, detecting/fixing, 153
CoP, connecting via microsites, 155
establishing ownership, 154
'ghost town' intranet, avoiding, 152
updating/deleting pages, 153
management
intranet role, 10
sponsorship for intranet, ensuring, 235
overgrown intranet re-development, supporting/NOT~, 263, 270, 272
maps, site, see site maps.
marketing intranet, 225
challenges faced, 226, 228
interest in intranet, maintaining, 238
brand identity, building, 238
budget for future development, obtaining, 241
feedback mechanisms, maintaining, 241
integrating into daily routine, 240
intranet as primary point of contact, 240
relaunching intranet, 239
ROI, calculating for management, 241
updated/comprehensive content, maintaining, 239
usability, testing regularly, 240
launching site, 231
naming intranet, 233
overview, 225, 241
kaizen, using, 238
key issues, listing, 241
promoting use, 235
default browser home page, setting to intranet URL, 237
intranet home page value, maximizing, 237
letterheads & business cards NOT necessary, 236
staff orientation including intranet, 236
stakeholder continuous sponsorship, ensuring, 235
marketing intranet, challenges, 226, 228
artificial technology/management constraints, 227
AOL-Time Warner example, 227
co-opting employees in intranet creation/launch, 230
soliciting their input, 230
tailoring solutions to their needs, 230
ignorance/lack of interest from users, 228
preparing staff for intranet, guidelines, 229
intranet regarded as irrelevant to work needs, 231
addressing business needs, NOT for fun, 231
lack of management support, 226
addressing, 227
usability overlooked, 228
marketing manager
extranets, designing, 314
messaging, instant, see IM.
meta tags, HTML
keywords, 132
microsites, 62
bloated code often present, 62
CSS reducing, 64
'Save as HTML' increasing, 63
WYSIWYG editors reducing, 63
page validity, maintaining, 62
MIT (Mobile Internet Toolkit) for ASP.NET, Microsoft
handheld devices using, 303
Mobile Favorites, 298
Pocket PC remote access using, 298
mobile phones, remote access using, 304
advantages, 304
numeric data entry example, simulator screenshot, 305
usability, 304
VoiceXML, using, 306
WML, using, 304
moderation, forums, 188,195
moderator's responsibilities, listing, 195
promoting forum, 196
unsuitable postings, legal implications, 194