Perhaps the most powerful way to automate working in InDesign is with AppleScripts on the Macintosh or VisualBasic scripts in Windows. You can also use JavaScripts, which work on both platforms. While you need to know code to write scripts, it's very easy to run scripts in InDesign. Writing code is much too difficiult for me. Running scripts is totally easy. (Honestly, if I can do it, anyone can!) To run scripts in InDesign:
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