All too often, developers live in their own world of technology and miss the "big picture." As a result, they lose credibility with decision makers by emphasizing peripheral issues, or they fail to sell a laudable idea because it was not packaged and presented effectively. Since this book aims to improve the overall effectiveness of developers, we will show how decision makers think by drawing on our own experience as managers and executives, as well as the insights we've gained from others and from work we've done as architects and developers. |