In This Chapter

• Generic examples of Web services

  • Open new markets

  • Dynamically increase application portfolios

  • Create new organizational efficiencies (using business process management)

  • Create/overcome competitive pressure

  • Create a new revenue stream from existing intellectual property

  • Repackage existing products to better reach/serve existing markets

  • Solve systems incompatibility problems (both internal and external to the organization)

  • Reduce development time and costs

  • Improve individual productivity (programmatic, automated attendant)