participants, inviting, 33–46
clarifying their role, 43–44
follow-up, 46
how to, 36–38
list for, 35–36
objections from, 44–45
personalization of, 39–42
participation, requesting, 43–44
patterns, repetition of, 80–81
people
categories of, 22–25
with expertise, 23–24
with information, 23–24
welcoming, 69–70
personalization, of invitations, 39–40
phone invitation, 37
picture building, 72–74
points of view, people with, 24–25
posters, as invitations, 38