The Tech-Savvy Real Estate Agent
The Tech-Savvy Real Estate Agent
ISBN: 0321413660
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 100
Pages: 100
Authors: Galen Gruman
- The Tech-Savvy Real Estate Agent
- Table of Contents
- Copyright
- Acknowledgments
- Introduction
- Technical Opportunities in Real Estate
- Part 1: Creating the Right Work Environment
- Chapter 1. The Right Office Tools
- Choosing the Right Hardware
- Choosing the Right Software
- Making Your Home Office Safe and Comfortable
- Getting Effective Technical Support
- Chapter 2. The Right Connections
- Choosing the Right Phones
- Choosing the Right Internet Connections
- Working in Multiple Locations
- Chapter 3. Working with Electronic Media
- Working with Digital Photography
- Working with Electronic Documents
- Working with Print Layout Tools
- Working with Web Creation Tools
- Part 2: Marketing Yourself More Effectively
- Chapter 4. Effective Web Sites
- Setting Up a Web Presence
- Elements of a Good Site
- Chapter 5. Online Marketing Techniques
- Leading People to Your Site
- Outreach via E-Mail
- Chapter 6. High-Tech Marketing Collaterals
- A Range of High-Tech Options
- Working with Virtual Tours
- Working with Disc Tours
- Working with Property Web Sites
- Working with Seller Presentations
- Working with Other Options
- Chapter 7. Managing Marketing Campaigns
- Where Technology Can Help
- Building Contact Lists
- Delivering Campaign Materials
- Evaluating Campaigns Effectiveness
- Part 3: Facilitating Your Communications
- Chapter 8. Managing Your Contacts
- Using Contact Managers and Databases
- Using Communications Services
- Chapter 9. Communicating Better with Clients
- Where Technology Applies
- Using E-Mail to Stay Close
- Providing Personal Client Web Pages
- Using PDF Files to Deliver Information
- Using MLS and Broker Client-Notification Options
- Part 4: Marketing Transactions Effectively
- Chapter 10. Managing Your Tasks and Transactions
- Using Tools to Manage Tasks
- Using Transaction Software
- Creating Digital Transaction Libraries
- Part 5: Tying It All Together
- Appendix A. Digital Workflow for Marketing
- Plan the Campaign
- Create and Distribute the Materials
- Evaluate Your Campaign
- Appendix B. Digital Workflow for Serving Buyers
- Educate the Buyer
- Communicate Better
- Manage the Transaction
- Appendix C. Digital Workflow for Serving Sellers
- Educate the Seller
- Communicate Better
- Manage the Transaction
- Appendix D. Defining Terms
- Appendix E. The CD
- Folder contents
- How to Use the CD
- Web Page Contents
- Index
- SYMBOL
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
The Tech-Savvy Real Estate Agent
ISBN: 0321413660
EAN: 2147483647
EAN: 2147483647
Year: 2004
Pages: 100
Pages: 100
Authors: Galen Gruman
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