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The Tech-Savvy Real Estate Agent
The Tech-Savvy Real Estate Agent
ISBN: 0321413660
EAN: 2147483647
Year: 2004
Pages: 100
Authors:
Galen Gruman
BUY ON AMAZON
The Tech-Savvy Real Estate Agent
Table of Contents
Copyright
Acknowledgments
Introduction
Technical Opportunities in Real Estate
Part 1: Creating the Right Work Environment
Chapter 1. The Right Office Tools
Choosing the Right Hardware
Choosing the Right Software
Making Your Home Office Safe and Comfortable
Getting Effective Technical Support
Chapter 2. The Right Connections
Choosing the Right Phones
Choosing the Right Internet Connections
Working in Multiple Locations
Chapter 3. Working with Electronic Media
Working with Digital Photography
Working with Electronic Documents
Working with Print Layout Tools
Working with Web Creation Tools
Part 2: Marketing Yourself More Effectively
Chapter 4. Effective Web Sites
Setting Up a Web Presence
Elements of a Good Site
Chapter 5. Online Marketing Techniques
Leading People to Your Site
Outreach via E-Mail
Chapter 6. High-Tech Marketing Collaterals
A Range of High-Tech Options
Working with Virtual Tours
Working with Disc Tours
Working with Property Web Sites
Working with Seller Presentations
Working with Other Options
Chapter 7. Managing Marketing Campaigns
Where Technology Can Help
Building Contact Lists
Delivering Campaign Materials
Evaluating Campaigns Effectiveness
Part 3: Facilitating Your Communications
Chapter 8. Managing Your Contacts
Using Contact Managers and Databases
Using Communications Services
Chapter 9. Communicating Better with Clients
Where Technology Applies
Using E-Mail to Stay Close
Providing Personal Client Web Pages
Using PDF Files to Deliver Information
Using MLS and Broker Client-Notification Options
Part 4: Marketing Transactions Effectively
Chapter 10. Managing Your Tasks and Transactions
Using Tools to Manage Tasks
Using Transaction Software
Creating Digital Transaction Libraries
Part 5: Tying It All Together
Appendix A. Digital Workflow for Marketing
Plan the Campaign
Create and Distribute the Materials
Evaluate Your Campaign
Appendix B. Digital Workflow for Serving Buyers
Educate the Buyer
Communicate Better
Manage the Transaction
Appendix C. Digital Workflow for Serving Sellers
Educate the Seller
Communicate Better
Manage the Transaction
Appendix D. Defining Terms
Appendix E. The CD
Folder contents
How to Use the CD
Web Page Contents
Index
SYMBOL
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Z
The Tech-Savvy Real Estate Agent
ISBN: 0321413660
EAN: 2147483647
Year: 2004
Pages: 100
Authors:
Galen Gruman
BUY ON AMAZON
MySQL Stored Procedure Programming
Data Types
Conclusion
Advanced SQL Tuning
Reducing Network Traffic with Stored Programs
Program Construction
Qshell for iSeries
Input and Output
Scripts - Debugging, Signals, and Traps
Grep
The Perl Utility
Appendix C Qshell and CL Commands for the IFS
The New Solution Selling: The Revolutionary Sales Process That Is Changing the Way People Sell [NEW SOLUTION SELLING 2/E]
Chapter One Solutions
Chapter Five Stimulating Interest
Chapter Nine Selling When You re Not First
Chapter Thirteen Closing: Reaching Final Agreement
Appendix A Value Justification Example
Microsoft WSH and VBScript Programming for the Absolute Beginner
Getting Started with the WSH and VBScript
Conditional Logic
Processing Collections of Data
Using Procedures to Organize Scripts
Handling Script Errors
InDesign Type: Professional Typography with Adobe InDesign CS2
OpenType: The New Frontier in Font Technology
Drop Cap Aesthetics
Using Tab Leaders
A Typical Style Sheet
Applying Text Wraps
Quantitative Methods in Project Management
Project Value: The Source of all Quantitative Measures
Organizing and Estimating the Work
Risk-Adjusted Financial Management
Expense Accounting and Earned Value
Special Topics in Quantitative Management
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