Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
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Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
EAN: N/A
Year: 2005
Pages: 105
Pages: 105
- Table of Contents
- BackCover
- Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
- Introduction
- Part I: The Dynamics of Exposure
- Chapter 1: Word of Mouth
- Going Verbal
- Hitch Your Wagon to a Star
- Fan Fare
- Tying a Buzz On
- Take It to the Streets
- Billions and Billions of Buzz Served Here
- Leave No Stone Unturned
- Chapter 2: The Press: Merchants of Exposure
- All Ears to You
- Got Ethics?
- Who Ya Gonna Get to Do the Dirty Work?
- Selling That There Story
- The Emily Post School of Media Manners
- Part II: The Nitty-Gritty
- Chapter 3: Power Tools for Building Buzz
- Timeline: Ninety Days to All-Out Buzz
- Chapter 4: Finding the Right News Hook
- Take Good Notes
- Look in the Couch Cushions
- Chapter 5: Winding Up for the Pitch
- Warming Up
- Sealing Up the Holes in Your Hull
- Dialing for Coverage
- Easy Does It
- You re on Third
- Chapter 6: It s YOUR Interview
- Practice Makes Perfect
- It s Not What You Say ....
- Speak Your Mind - Fiercely
- How to Give a Dy-No-Mite Interview
- Tips for Staying Out of Harm s Way
- It s Not the Clothes You Wear ...
- The Postmortem
- Part III: Taking Media Exposure to the Next Level
- Chapter 7: Source Filing 101
- Again, Do Your Homework
- Get This Party Started
- Doing the Two-Step
- Chapter 8: Going National
- The Momentum at Hand
- Serve It Hot
- Take It to the Top
- The Exclusive Story
- There s Enough for Everyone
- Chapter 9: That Internet Chapter
- You Must Be This Tall to Ride the Web
- Let s Talk about E-Mail, Baby
- Get Wired
- Research and Snoop, Dawg
- Give Away the Goods
- Modem Operandi: Online Gadgets and Gizmos
- Afterword: Why PR Doesn t Happen Overnight
- Appendix: The Cool Sources for a PR Wiz
- Buzz Your
- E Releases
- ENewsRelease
- Internet Media Fax
- The Journalist s Toolbox
- O Dwyer s
- PartyLine
- PR Made Easy
- PR News
- PR Newswire
- PR Week
- PRanywhere
- Press Access
- Public Relations Tactics
- Publicity Hound
- Ragan Communications, Inc.
- Relegence
- Vocus
- Index
- Index_B
- Index_C
- Index_D
- Index_E
- Index_F
- Index_G
- Index_H
- Index_I
- Index_J
- Index_K
- Index_L
- Index_M
- Index_N
- Index_O
- Index_P
- Index_Q
- Index_R
- Index_S
- Index_T
- Index_U
- Index_V
- Index_W
- Index_Y
- Index_Z
- List of Tables
- List of Sidebars
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
EAN: N/A
Year: 2005
Pages: 105
Pages: 105
- Chapter II Information Search on the Internet: A Causal Model
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
- Chapter XI User Satisfaction with Web Portals: An Empirical Study