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Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Table of Contents
BackCover
Full Frontal PR - Getting People Talking about You, Your Business, or Your Product
Introduction
Part I: The Dynamics of Exposure
Chapter 1: Word of Mouth
Going Verbal
Hitch Your Wagon to a Star
Fan Fare
Tying a Buzz On
Take It to the Streets
Billions and Billions of Buzz Served Here
Leave No Stone Unturned
Chapter 2: The Press: Merchants of Exposure
All Ears to You
Got Ethics?
Who Ya Gonna Get to Do the Dirty Work?
Selling That There Story
The Emily Post School of Media Manners
Part II: The Nitty-Gritty
Chapter 3: Power Tools for Building Buzz
Timeline: Ninety Days to All-Out Buzz
Chapter 4: Finding the Right News Hook
Take Good Notes
Look in the Couch Cushions
Chapter 5: Winding Up for the Pitch
Warming Up
Sealing Up the Holes in Your Hull
Dialing for Coverage
Easy Does It
You re on Third
Chapter 6: It s YOUR Interview
Practice Makes Perfect
It s Not What You Say ....
Speak Your Mind - Fiercely
How to Give a Dy-No-Mite Interview
Tips for Staying Out of Harm s Way
It s Not the Clothes You Wear ...
The Postmortem
Part III: Taking Media Exposure to the Next Level
Chapter 7: Source Filing 101
Again, Do Your Homework
Get This Party Started
Doing the Two-Step
Chapter 8: Going National
The Momentum at Hand
Serve It Hot
Take It to the Top
The Exclusive Story
There s Enough for Everyone
Chapter 9: That Internet Chapter
You Must Be This Tall to Ride the Web
Let s Talk about E-Mail, Baby
Get Wired
Research and Snoop, Dawg
Give Away the Goods
Modem Operandi: Online Gadgets and Gizmos
Afterword: Why PR Doesn t Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Buzz Your
E Releases
ENewsRelease
Internet Media Fax
The Journalist s Toolbox
O Dwyer s
PartyLine
PR Made Easy
PR News
PR Newswire
PR Week
PRanywhere
Press Access
Public Relations Tactics
Publicity Hound
Ragan Communications, Inc.
Relegence
Vocus
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z
List of Tables
List of Sidebars
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
Project Management JumpStart
Defining the Project Goals
Assessing Risk
Budgeting 101
Controlling the Project Outcome
Appendix C Sample Project Management Checklists
Cisco Voice Gateways and Gatekeepers
When to Use SIP
Allowing H.323 to SIP Connections
Influencing Path Selection
POTS-to-POTS Call Routing Considerations
Mastering Delphi 7
The Architecture of Delphi Applications
Web Programming with IntraWeb
Using XML Technologies
Web Services and SOAP
Appendix A Extra Delphi Tools by the Author
GO! with Microsoft Office 2003 Brief (2nd Edition)
Objective 3. Create and Manage Favorites
In this Chapter You Learned How to
Project 2A. Alaska Trip
Project 3B. Lab Supervisors
Objective 4. Create Excel Worksheet Data from a Word Table
Visual Studio Tools for Office(c) Using C# with Excel, Word, Outlook, and InfoPath
Working with Bookmarks
VSTO Extensions to Word and Excel Objects
Working with the ActionsPane Control
VSTO Data Programming
Local Machine Deployment Without a Deployment Manifest
Microsoft Office Visio 2007 Step by Step (Step By Step (Microsoft))
Finding Shapes for Diagrams
Formatting Shapes and Diagrams
Changing the Layout of Connected Shapes
Exporting Timelines to Create Gantt Charts
Importing Data to Create Organization Charts
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