Index_S

S

sales. See pitching stories

Sanborn, David, 168

San Francisco Chronicle, 92

San Jose Mercury News, 55, 92

satellite media tours, 68–70

Schiff, Arthur, 87, 88

Schiff, Lewis, 91–92

Sci-Fi channel, 61

Search Engine Watch, 198

self-examination, 20–22

self-promotion, 166–167

Sesame Workshop, 97–98

Sex, Drugs and Rock and Roll (Bogosian), 11

Shadow TV, 207–208

Sharkey, Tina, 97

Shoot Out: Surviving Fame and Misfortune in Hollywood (Guber), 139

Silicon Alley Reporter, 91

Site Bridge, 165

Smith, Liz, 10, 12, 13

Smith, Stacy Jenel, 13

Social Science, 164–165

SonicNet, 153

Sony Entertainment, 139

SourceaSaurus, 203

source filing, xiv, 40

accessibility and, 166–168

defined, 151–152

examples of, 153–154

follow-up, 160–161

importance of, 152

initial mailing, 158–160

preparation for, 154–158

two-step, 162–168

Southwest Airlines, 77

Spiegelman, Ian, 12

StarBand Communications, 62–63

Steve Madden, Ltd., 140

Strunk & White, 191

StudentCredit.com, 96

Sun Jet, 77

surveys, 67

Suzy, 13

Swanson, Gloria, 125

Swiss Air, 76

syndicated wire services, using, 176–180