Index_P

P

Park, Joseph, 90–91

parties, use of, 9

PartyLine Publishing, 216

personality, cult of, 90–91

Philadelphia Inquirer, 33

physical appearance, interviews and, 145–147

pitching stories

controlling the pace, 112–114

by e-mail, 104–105

non-stories, 108, 110–111

preparation for, 103, 106–109

principles, 101–102

rules, 116–126

sales mode, 102–103

talking to journalist on phone, 109–112

Polaroid, 64

Polyart, 94

Portnick, Jennifer, 26

Powell, Colin, 118

PRanywhere, 218

press. See also media

bad, 178–179

conferences, 62–65

kits, 65–66

releases, 66–67

releases, video, 68–70

Press Access, 218–219

prmadeeasy.com, 216

PR News, 216–217

PR Newswire, 70, 194, 217

Prodigy, 153

products, handling controversial, 96–98

product testing, 48–49

Proof of Life, 8

proprietary information, 47

PR Source Code, 203–204

PR Tactics, 219

PR Week, 99, 217–218

Publicity Hound, 219–220

Pulitzer, Courtney, 13

Pulos, Ginny, 156–157