Index_M

M

mailings, initial, 158–160

Malkin, Marc S., 13

Mandalay Entertainment, 138

marketing, role of, 4

Martin, Richard J., 182–183

Maxim, 80

MDS Connect’s News Talkers, 206

media

alert, 64

determining who to use, 32

ethical issues, 29–31, 120

follow-up, importance of, 38–39

how to get their attention, 25–28

how to work with journalists, 23–25, 41, 116–126

manners, 40–41

plan, timeline example for, 71–74

power of, 26–27

selling stories to, 33–40

third-party validation, 37–40

tours, 59–62

tours (satellite), 68–70

Media Bistro, 206–207

Media Gossip, 13

Media Life, 201

MediaMap, 15, 197

MediaSurvey, 205–206

meetings, analyst, 46–47

Meucci, Antonio, 78

Microsoft Corp., 11

Miss Saigon, 11

Money, 96

Monster, 196

More Balls Than Most, 92–93

MSNBC and MSNBC.com, 13, 186

Multivision, 202–203

Musto, Michael, 13

Myers, Jack, 207

myers.com, 207