Vocus

www.vocus.com

Vocus.com provides a completely Web-based, automated public relations platform for the PR industry. Clients include PR agencies, corporations, associations, and government agencies.

The company’s bag of tricks includes Vocus Media Management, which manages media relationships by keeping you posted on who’s picking up your news, and Vocus Clippings Management, a Web gadget that collects and manages clips electronically and then groups them by key word, date, or topic. Vocus Publicity Management helps you manage events, such as speaking engagements, trade shows, and editorial calendars. PR Portfolio allows you to create a central knowledge base for proprietary company information for easily shared access.

One of the most obvious benefits of this system is “access anywhere.” In other words, since the software is all on the Web, you can send releases from Kinko’s or your Mom’s. This is one of a few services that you can use offline without fancy-shmancy tools at your disposal.