Appendix: The Cool Sources for a PR Wiz

For the PR pro who really understands that you can’t do it alone, here are the best tools at your disposal. These websites will help fill in the gaps in your knowledge and resources.

Art Machine

www.artmachine.com

Art Machine—one of the few successes in a crowded field of PR firm aids—helps larger companies manage, distribute, and track usage of brand content (basically any piece of propaganda with your logo on it)—all on the Web. The smart idea behind it all is that you, the mobile exec, or your roving sales team sprawled out across the country can dial in from anywhere and get access to any corporate sales and marketing materials, everything from sales sheets and product descriptions to PowerPoint presentations and video footage. Art Machine will also build a digital press kit for you, too, where the media can click on icons to find head shots, B-rolls, and all sorts of public information. When your press really begins to roll and you need help managing it, Art Machine is worth checking out.