This is a valuable road map to the land of buzz, and guide for snaring publicity. The authors provide examples of good and bad PR, and how to elicit media attention for yourself without the help of a PR firm and without a large budget.
Table of Contents
Full Frontal PR—Getting People Talking about You, Your Business, or Your Product
Part I - The Dynamics of Exposure
Word of Mouth
The Press: Merchants of Exposure
Part II - The Nitty-Gritty
Power Tools for Building Buzz
Finding the Right News Hook
Winding Up for the Pitch
It’s YOUR Interview!
Part III - Taking Media Exposure to the Next Level