List of Sidebars


Introduction

Why We Love PR...

Chapter 1: Word of Mouth

When You Want Someone’s Attention, Just Whisper
It Happens to Be News, Dummy
Cruise the News

Chapter 2: The Press: Merchants of Exposure

The Power of the Press
Can’t We All Just Get Along (Starting Now)?
Five Ways to a Reporter’s Heart

Chapter 4: Finding the Right News Hook

The Feeding Frenzy
CEOs and the Word

Chapter 5: Winding Up for the Pitch

E-Mail: The Subject of It All
The Pitch That Cried Wolf

Chapter 6: It’s YOUR Interview!

Tips for Radio and TV Interviews

Chapter 7: Source Filing 101

With Buzz Abuzz, Somebody’s Bound to Get Stung
It’s Not All about You
Immediate Impact Zone

Chapter 8: Going National

Those Who Hesitate Are Lost
Why Any Press Is Good Press: Not!
Why Letters to the Editor Are PR




Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105

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