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Table of content
Introduction
Why We Love PR...
Chapter 1: Word of Mouth
When You Want Someone’s Attention, Just Whisper
It Happens to Be News, Dummy
Cruise the News
Chapter 2: The Press: Merchants of Exposure
The Power of the Press
Can’t We All Just Get Along (Starting Now)?
Five Ways to a Reporter’s Heart
Chapter 4: Finding the Right News Hook
The Feeding Frenzy
CEOs and the Word
Chapter 5: Winding Up for the Pitch
E-Mail: The Subject of It All
The Pitch That Cried Wolf
Chapter 6: It’s YOUR Interview!
Tips for Radio and TV Interviews
Chapter 7: Source Filing 101
With Buzz Abuzz, Somebody’s Bound to Get Stung
It’s Not All about You
Immediate Impact Zone
Chapter 8: Going National
Those Who Hesitate Are Lost
Why Any Press Is Good Press: Not!
Why Letters to the Editor Are PR
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Table of content
Full Frontal PR[c] Getting People Talking About You, Your Business, or Your Product
ISBN: 1576600998
EAN: N/A
Year: 2005
Pages: 105
BUY ON AMAZON
OpenSSH: A Survival Guide for Secure Shell Handling (Version 1.0)
Step 1.2 Install SSH Windows Clients to Access Remote Machines Securely
Step 3.2 Use PuTTY / plink as a Command Line Replacement for telnet / rlogin
Step 3.4 Use PuTTYs Tools to Transfer Files from the Windows Command Line
Step 5.1 General Troubleshooting
Step 6.3 X11 Forwarding
Strategies for Information Technology Governance
Structures, Processes and Relational Mechanisms for IT Governance
Measuring and Managing E-Business Initiatives Through the Balanced Scorecard
Measuring ROI in E-Commerce Applications: Analysis to Action
The Evolution of IT Governance at NB Power
Governance Structures for IT in the Health Care Industry
Cisco IP Telephony (CIPT) (Authorized Self-Study) (2nd Edition)
Using Time-of-Day Routing
Understanding Cryptographic Fundamentals
Summary
Review Questions
MySQL Clustering
Before You Begin with MySQL Cluster
Configuration
Indexes
A MySQL Cluster Binaries
Miscellaneous Commands
Postfix: The Definitive Guide
Postfix Origins and Philosophy
Email and the Internet
Common Problems
Appendix B. Postfix Commands
C.2. Postfix Compiling Primer
802.11 Wireless Networks: The Definitive Guide, Second Edition
Spectrum Management
OFDM PLCP
11 Hardware
Site Planning and Project Management
Current Trends in Wireless Networking
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