Index_W

W

Walls, Jeannette, 13

Wall Street, 102–103

Wall Street Journal, 89, 92, 165, 177, 178–179

Warner-Lambert, 9

Warner Studios, 8

Washington, Denzel, 8

Washington Post, 13, 33

Waxler, Caroline, 156–157

Web/websites. See Internet

West Side Spirit, 89

Whipple, George, 13

Whitmore, Sam, 205

Wilde, Oscar, 123

Wilson, Chris, 12

Windows on the World, 53

Wireless Review, 125

wire services, 70

syndicated, 176–180

Web-based, 194

WiseNut, 60, 130, 196

W magazine, 13

word of mouth

being informed, role of, 17–20

changing the language, 5–6

fan fare, 8–9

how to get started, 5–6

importance of, 3–4

parties, use of, 9

quality of work/product, role of, 14–16

self-examination, 20–22

speaking customer’s language, 6–8

take it to the streets, 10–14

World Trade Center, 53