InDesign gives you the power to embellish and manipulate text in almost infinite ways. It's your responsibility to format text in ways that clarify and reinforce the content rather than simply decorate it. Bulleted lists often created with special character bullets, tabs, and hanging indents help break out information. Initial caps and run-in heads call attention to the beginning of a story or to topic shifts within a story. You can pull readers into a story with sidebars and pull quotes, which also break up text-heavy areas. For display type, InDesign provides an automatic method for hanging punctuation outside the margins, and it allows you to rotate and scale text. It also provides drop shadow and feathering tools that create dimensionality and lighting effects.