Index_W

W

Waldo, Paul, 198

Warm-up

in contextual inquiry, 169

in focus group discussion guide, 216–219, 251–252

in interviewing, 118

Waterfall method, iterative development vs., 30

Web resources. See Internet resources

Web server log files. See log analysis; log files

Web sites

invitation link for surveys, 336

recruiting using, 93

stakeholders for, 17

as tools, 159

"Web Statistics Primer, A," 414

Web use

as audience attributes, 138

focus groups and, 209, 212–213

information architecture development and, 46

profiles, 46, 85

survey questions, 308, 534–536

typical characteristics, 46

WebEx desktop conferencing products, 465

Weblogs, 446, 447

Webmonkey 2.0 Navigation Panel usability test, 261–263

WebSideStory, 442

White papers, 446

Wilson, Chauncey, 233

Wrap-up

in contextual inquiry, 170

in focus group discussion guide, 223, 257

in interviewing, 118

in usability testing script, 284–285

Writing survey questions, 307–321

attitudinal questions and subcategories, 308

behavioral questions and subcategories, 308

being specific, 315

brainstorming, 307–309

characteristic questions and subcategories, 308

checklist questions, 310–311

close-ended questions, 310, 311

common questions, 533–538

demographics questions, 308, 533–534

descriptive vs. explanatory goals and, 307

editing and ordering questions, 319–321

extremes, avoiding, 316

follow-up questions, 318–319

future predictions, avoiding, 313

giving people an appropriate option, 315–316

leaving space for comments, 319

Likert scales for, 317–318

making questions relevant, 317

multiple-choice questions, 310

negative questions, avoiding, 314

opt-out options, 319

overloaded questions, avoiding, 314–315

product use questions, 308, 536–537

question grid, 311–313

report writing and, 323–324

requirements for answerability, 311

staying consistent, 316

technological questions, 308, 537–538

Web use questions, 308, 534–536