Index_M


M

Machionini, Gary, 400

Mail surveys, 339–340

Mailing lists, recruiting from, 91

Maintenance

of recruiting database, 94

of research plan, 82

of user profiles, 154–155

Marketing and sales

presentations to, 499–500

user profiling and, 132

Marketing research, 443–445

Marketing Research Association, 113

Martin, Shirley, 198

Marx, Karl, 119

Master/apprentice model for contextual inquiry, 167

Mayhew, Deborah J., 57

Mean

calculating, 342–343

defined, 342

mode vs., 344

Measurement errors in surveys, 352–354

Median, 344

Mediocrity, total malfunction vs., 18

Mental models

built by users, 368–369

contextual inquiry and, 175

extracting from focus group data, 244–245

information architecture development and, 46–47

Metaphors We Live By, 245

Methods, contextual inquiry and, 171–172, 175–176

Metrics

collecting and comparing, 521–522

defined, 518

goals and, 519

typical Web site metrics, 519

for user-centered processes, 518–522

variables for, 21

Microphones

cardiod vs. omnidirectional, 225

for focus groups, 225–226

lapel, 286

for usability testing, 286

Microsoft IIS server, 407

Mode

bimodal distribution, 344, 345

calculating, 343–344

defined, 343

mean vs., 344

Moderating focus group discussions

asking questions, 232–233

assistant moderator tasks, 228–229, 239

general guidelines, 229–232

hiring experts, 239

moderator skills and tasks, 227–228

multiple moderators, 239

Moderating usability tests, 288–290

Momentum, resistance to user-centered processes and, 525–526

Morgan, David L., 209

Mortality, tracking for surveys, 326

Multiple-choice survey questions, 310




Observing the User Experience. A Practioner's Guide for User Research
Real-World .NET Applications
ISBN: 1558609237
EAN: 2147483647
Year: 2002
Pages: 144

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