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Garrett, Jesse James, 198
Gartner Group, The, 441
Geocities Web hosting service, 44–45
Geographically distributed qualitative research, 370
Goals
of advertisers vs. users or companies, 22
as audience attributes, 140–141
of audience for reports and presentations, 480
collecting issues and presenting them as, 59–61
conflicting, 60
contextual inquiry and, 176
descriptive, 307
expanding general questions with specific ones, 64–65
explanatory, 307
for friends and family usability test, 10–11
implementation of results, 57–58
making money vs. satisfying users, 17
metrics and, 519
prioritizing, 61–62
for research, 57–58
in research plan, 57–65, 75
rewriting as questions, 62–64
for surveys, 305, 307, 323
for tasks in usability testing, 270–271
tips, 65
Google, 27
Grossnickle, Joshua, 305, 335
Group think, 233
Guerilla HCI, 267
Guerilla method of user profiling, 145
Guest model for contextual inquiry, 168
Guide to Task Analysis, A, 182, 183
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