Index_A

A

ACM SIG-CHI (Association of Computing Machinery SIG on Computer Human Interaction), 114, 449

Adaptability, as iterative development benefit, 33

Adaptive Path, 447

Adigard, Erik, 26

Advertisers

goals conflicting with users' or companies,' 22

success criteria for, 20–23

as Web site stakeholders, 17

Advertising

competitive research results in, 434

prevalence of, 20–21

recruiting methods using, 92–93

standards for the Internet, 23

Advisory boards. See user advisory boards

Affinity diagrams

for analyzing contextual inquiry data, 176–179

clustering attributes into profiles and, 143

Aggregate measurements in log analysis, 409–410

Ainsworth, L. K., 182, 183, 184, 187, 191

American Marketing Association, 113

American Society for Information Science and Technology, 449

Anonymity, recruiting and, 112

AOL, institutional caching by, 405–406

Apache server, 407

Artifact models, 180–181

Artifacts

in contextual inquiry, 172

in interviewing, 123–124

Assistant moderator for focus groups, 228–229, 239

Association of Computing Machinery SIG on Computer Human Interaction (ACM SIG-CHI), 114, 449

Associations, identity design and, 52, 53

Attitudinal survey questions and subcategories, 308

Attributes in competitive profiles, 424–426

Attributes of audiences

clustering, 143–145

demographic, 136–137

desires, 141–142

environment, 138–139

goals, 140–141

knowledge, 142

lifestyle/psychographic, 139

listing, 135–136

need, 141

roles, 139–140

tasks, 143

technological, 137–138

usage trends, 142

Web use, 138

Audiences

in competitive profile, 424

complaints about, during presentations, 502

for contextual inquiry, 163

current users and identity design, 52

for focus groups, 207, 209–211

for friends and family usability test, 10–11

homogenous, 209

information architecture and, 46

interaction design and, 49

marketing research profiles for, 443–445

overdetermining, 87

preparing for presentations, 494

for recruiting, 84–87, 97–98

for reports and presentations, 480–482

sampling frame and, 328–331

for usability testing, 260

See also attributes of audiences; demographics; user profiles; user profiling

Authority, invoking, 125

Average path, clickstream analysis of, 413

Awareness, as success criterion, 22–23