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However, more than the pragmatism for good video should drive the creation of a lab. A user research facility plays an important role in establishing the importance of user-centered development in a company. It creates a destination for people within the company to go and watch as users use their products. This makes the abstract ideas of integrating users into development much more real, transforms the idea of "the user" into a group of actual people, makes shaky solutions much less certain, and generally reinforces that good can come from such a process.
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