Other Thoughts on Directing

Although it may serve the purposes of some brands to feature a voice with near-perfect articulation ”perhaps an English voice talent for British Airways ”voices don't need to over- articulate anything, except the most important words and concepts. Why? Because normal articulation sounds natural and is still easily understood by callers . Have you ever heard a fast-food worker say, "Would you like fries with that?" and punch every syllable plus the ending "t" in "that?" Of course not. Usually they just mumble something like "Wouldja like fries witha?" ”where the words "with" and "that" run together. Even the most persnickety speakers say, "I'd like anapple," rather than pausing between the words "an" and "apple." This is called connected speech, and when it's used over the phone, it sounds just as natural and conversational as in real life. The more natural the sound, the more at ease and attentive the listener will be to what matters most ”the meaning of the words.