Office-supply-chain executive case study (Jeanne Lewis): claiming value in, 234236; filling unmet needs in, 225228; introduction to, 211213; strategic focus in, 218220
Olmsted, F. L., 132, 133, 138
One-on-one meetings: to listen and get buy-in, 166168, 171172; to make the case, 98; to promote synergies, 227
Open dialogue, 188190, 195
Opinion leaders , seeding story-telling with, 103105
Opportunities: highlighting, in resource appeals, 120122
Opposition: options for dealing with, 161. See also Blockers; Resistance
Outsider candidates: testing the match of, through engagement, 3637
Over-confidence: about appointment, 6667, 205; about competence, 205207