James Paul, St. John's University USA USA USA USA USA USA
USASchiro Withanachchi, St. John's University
USARobert J. Mockler, St. John's University
USAMarc E. Gartenfeld, St. John's University
USAWilliam Bistline, St. John's University
USADorothy G. Dologite, City University of New York
The objectives of the case are to provide an overview of the B2B segment of the e-business industry for students to understand the intricacies of how it functions, an in-depth example of how an industry can be analyzed, and an example of how to identify keys to success for a company, GE Global Exchange Services (GXS). Other subject matter objectives are to provide an example of how a company can identify opportunities and threats in its industry and how to analyze competitive market situations, develop alternative strategies, evaluate the consequences of decision models, and make winning corporate decisions.