Executive Summary

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This chapter examines an entrepreneurial effort to provide products in the Internet security marketplace. The specific focus is on a company named Palisade Systems, which is now faced with questions regarding their future business direction in this field (Mahanti et al., 2004). Current questions include how to take advantage of recent legislation regarding privacy and computer security, and the general increase in awareness of the need for security in the Internet and in related networks. In this chapter we discuss the Internet security marketplace, recent legislation and the creation of new opportunities for marketing Internet security products, and how Palisade's products may match these opportunities.



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E-Commerce Security. Advice from Experts
E-Commerce Security: Advice from Experts (IT Solutions series)
ISBN: 1591402417
EAN: 2147483647
Year: 2003
Pages: 106

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