The Other Most Important Secret

BILL FORTINEY

Again, ignore that headline. It's just a cheap come-on to get you to keep reading. Anyway, that's the scoop. Now, here's another important thing you need to know. To get the kind of quality photos I think you're looking for, sometimes it takes more than changing an adjustment in the camera or changing the way you shoot. Sometimes, you have to buy the stuff the pros use to shoot like a pro. I don't mean you need to buy a new digital camera, but instead, some accessories that the pros use in the field every day. I learned a long time ago that in many fields, like sports for example, the equipment doesn't really make that big a difference. For example, go to Wal-Mart, buy the cheapest set of golf clubs you can, hand them to Tiger Woods, and he's still Tiger Woodsshooting 12 under par on a bad day. However, I've never seen a field where the equipment makes as big a difference as it does in photography. Don't get me wrong, hand Jay Maisel a point-and-shoot camera and he'll take point-and-shoot shots that could hang in a gallery, but the problem is we're not as good as Jay Maisel. So, to level the playing field, sometimes we have to buy accessories (crutches) to make up for the fact that we're not Jay Maisel. Now, I don't get a kickback, bonus, or anything from any of the companies whose products I recommend. I'm giving you the same advice I'd give you if we were out shooting (which is the whole theme behind this book). This is not a book to sell you stuff, but before you move forward, understand that to get pro results sometimes you have to use (and that means buy) what the pros use.