TWO-COLOR MAY BE BETTER THAN FOUR

Sometimes we get so obsessed with the four-color process that we forget that we can oftentimes convey the same visual message with two colors. Photoshop gives us amazing control over duotones. Combine that with good use of tints and screens and we can achieve some amazing effects. Not only that, but your clients will fall head over heels for you when they realize that you just saved them some fat dinero.