How Do You Keep Up?

There is not enough time in the day to keep up on all of the industry knowledge. In a collaborative business like advertising, it is important to stay involved, grow, learn about the client business, stay aware of competitive factors, and share that knowledge. This is a responsibility of not only the agency but the client partner as well. If you are not willing to share information, it is not an effective partnership. In today’s highly competitive atmosphere, you must have everyone rowing in the same direction. Clients must share information, agencies must share information, and everyone must discuss that information and work together. Of course, it is impossible as one company, one agency, or one person to stay as informed as you need to be. There is too much information. Still, you have to try.