Avid: A Leader in Nonlinear Editing

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Avid Technology, founded in 1989, has grown into the world leader in digital nonlinear editing, managing, and distribution of media. From news organizations to major film studios , Avid editing systems have become the standard nonlinear editing system of choice. Consider who is using Avid:

90% of all prime time television shows
85% of all feature films
80% of all television commercials

Pretty impressive, but there's more. In 1995, Avid acquired Digidesign, creators of one of the most powerful audio editing tools ever made, Pro Tools. To date, Avid has three Emmys to its credit and in 1998 won an Oscar Award for the concept, design, and engineering of the Avid Film Composer. Just when the company seemed to be slowing down, they stepped it up one more time by purchasing the Canadian-based company, Softimage, in 1998. Through their leadership and dedication to technology, Avid has created a series of tools that support editors around the world. As you start using Avid Xpress Pro, you'll see why Avid became the leader in the film and television arena.

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