Suggestions for Using Banners

Why bother with banners? Sometimes they can help drive traffic to your site. For example, you might agree to display a banner for one Web site, while they agree to display a banner for yoursan agreement often referred to as a link exchange or a banner exchange. You might even have such a great site that folks are willing to pay you to display their banners on your site. Fantastic! If you've got users paying to access your site, you can hide the banners so that paying users get an ad-free experience (something paying users often expect and almost always enjoy).