The Vision Is to Continue to Be a Solution Brand

If there is one word that describes Leggss current vision, it is innovation. The current Leggs organization is dedicated to keeping the brand fresh and vital to the interests of its consumers and retailers. Using the system it has established to monitor consumer needs, the company now introduces several new products each year. There are several subbrands under the Leggs umbrella, and the brand managers for each of these brands are continuously working on the development of fun, affordable, contemporary new products that are very convenient .

All of the new Leggs products are created to meet the timely needs of hosiery consumers. Leggs Care ^TM anticellulite pantyhose were created because more than 95 percent of the women surveyed said that they were interested in reducing cellulite. Toeless pantyhose were created because many women said that they wanted to improve the appearance of their legs, but they also wanted to leave their toes exposed. Women said that they wanted a very sheer support pantyhose. To meet this need, Sheer Vitality ^TM was developed as a subbrand of Sheer Energy ^TM . This new product took Sheer Energy to a new level by providing the sheerest Sheer Energy ever.

No-Hose pantyhose is another example of innovation. Leggs Body Beautiful ^TM No-Hose ^TM was created to capitalize on an unmet consumer need. It has body-shaping and smoothing benefits that are delivered with such comfort that consumers can wear Body Beautiful all day, every day. A true evolution of hosiery, Body Beautiful captured the attention of younger ethnic women, bringing the Leggs name to a new generation of consumers while giving current consumers another reason to love the Leggs brand.