A Market Without a Major Brand


The national profile study of the hosiery market showed that total retail hosiery sales in 1970 were expected to be $1.7 billion and 144 million dozen units. Food stores were expected to account for 18 percent of the units, and drugstores were expected to account for 10 percent of the units.

Privatelabel and unbranded merchandise dominated the food and drug outlets. No hosiery brand had more than a 4 percent share, and pricing was the main form of competition. There was no price/value relationship in food and drugstore hosiery because the quality varied from package to package. Unlike almost every other line of merchandise sold in supermarkets, hosiery had no widely available, premium-priced brand that could serve as the reference point against which other products are compared.




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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