Detailed Financial Projections Were Prepared for Management Approval


Detailed Financial Projections Were Prepared for Management Approval

A detailed financial plan was created for the overall long-life strategy. Documentation on all of the planned expenditures and expected sales was presented to senior Philips management for approval prior to launching the program. These documents were then updated from time to time as the plan unfolded. Thus far the numbers on Marathon and Halogena are holding as planned. Consumers are definitely trading up to these premium products in large numbers . DuraMax was only launched in 2001, which is too recent to make a final judgment on its success, but it looks very good so far.




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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