Acknowledgments


First, I would like to thank my clients and other individuals from those companies that allowed me to include the stories behind their marketing plans in this book. My thanks to Steven Goldmacher, Director of Corporate Communications, and Joan Emmer, Research and Planning Manager, Strategic Marketing, of Philips Lighting Company for their insight into Philips longlife lightbulbs. I would like to thank the management of the Sara Lee Hosiery Division for its excellent insight into the progress of the Leggs brand. These executives include Howard Upchurch, President; Barbara Johnson, Director of Public Relations; Nadine Hall, Marketing Director; Angela Hawkins, Marketing Director; Vickie Byrd, Director of Marketing Research; and Larry Mc-Alister, Director Retail Operations/Sales Communications.

From Matrixx Initiatives, Inc., I would like to thank Julie Johannsen, Director of Marketing, and Tim Clarot, Operations Manager, for their insight into the development of the Zicam cold remedy nasal gel. I would also like to thank Scott Rutledge, Vice President of Marketing for the Wooster Brush Company, for providing the details of the Jumbo-Koter marketing plan and Ernie Petrus, Director of Sales and Marketing, Energizer Global Miniature Batteries, for his insight into the development of EZ Change. My thanks also to Joe Sipher, Director of Marketing, Handspring, Inc., for his insight into the development of the Treo mobile phone, web/e-mail device, and organizer.

I would like to thank Jim Gonedes, Vice President of Skin Care North America, Alberto Culver Company, for his insight into how a company can benefit from the development of a platform for growth.

I would also like to acknowledge a number of people who contributed in many different ways to the completion of this book. First I would like to thank my wife, Tiffany Chang, for the inspiration that provided the motivation for me to begin and complete this book. I would like to thank Ed Knappman of New England Publishing for making the book possible by guiding me through the publishing process and by helping me with his unusual sense of what works on paper and what doesnt. My thanks to Ellen Kadin, Senior Acquisitions Editor, AMACOM Books, for her guidance in the structure of this book. I would like to thank Bryan Mattimore for his friendship and for providing me with an excellent writing example in his book 99% Inspiration . Similarly, I would like to thank Professor Karen Maru from the University of Connecticut for providing me with her broad experience as an author of numerous books on marketing. For a variety of different forms of legal advice, I would like to thank Joseph File, Harriet Wolfe, and Ellen Levine. Thanks to my friends Gilbert LeVasseur, Jr., Edwin V. Clarke, Jr., and Birgit Berry for their advice on a number of business building matters that are reflected in this book. Finally, I would like to thank Dean Robert Dockson from the Marshall School of Business at the University of Southern California and my late friends Elgin Davis and Paul Crane for getting me started in my career.




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net